Printed materials reach a massive number of people and also have the added advantage of a tangible product, which can be retained.

Whether designing for advertising, editorial, or product, consideration and understanding is given to balancing the

client’s objectives, sustaining the continuum of the brand and executing readability.

The following examples give a small overview of some recent print pieces I have designed.

Overview:
DJ Magazine is, as of January 31, 1991, a monthly magazine dedicated to Electronic Dance Music (EDM) and DJs. The magazine is translated monthly to Portuguese, Polish, Ukrainian, Lithuanian, Chinese and Bulgarian. The magazine has styled itself as "the world's largest selling dance music magazine," and currently claims sales of 27,500 copies out of a total circulation of 32,250 (with 5,000 given away free).

This Ad was used to prmote DJ James Zabiel's 2009 global tour dates and appeared in both the printed and digital publications.

Solution:
The advertisement is delivers a cool/arty looking aesthetic, which balances a sci-fi meets lo-fi appearance, by request of the client.

Tools:
Adobe Photoshop, Illustrator, InDesign, Acrobat Pro

Overview
URB is a monthly American magazine devoted to electronic music, hip-hop, urban lifestyle and culture, based in Los Angeles, California. DJ James Lavelle writes an article called 'Living In My Headphones' for the magazine, which gives an insight to his current affairs as a musician and the cultural entities that influence him.

Solution:
A deliberate break away from standardized a grid structure gives the article design an edgy rock-'n'-roll aesthetic which is intended to incline the user to explore the layers of the spread.

Tools:
Adobe Photoshop, Illustrator, InDesign, Acrobat Pro

Overview:
The 2006 release of South’s third album 'Adventures in the Underground Journey to the Stars' required a new logo to re-brand the artists. New York record label 'Young American Recordings' commissioned development of brand identity, which was also used by Cooking Vinyl, in the UK and Pony Canyon Records, in Japan.

Solution:
Worked in conjunction band members of South, recording label executives at YAM and UK management. The band commissioned illustrator Jonny Sabbagh create characters and background images and myself to layout the sleeve artwork. They wanted to retain an organic aesthetic, which subtly communicated the band’s grass roots production values used in the music of the album.

The album was released internationally in 2006 and is still available though various retail outlets and the iTunes store.

Tools:
Adobe Photoshop, Illustrator, InDesign, Acrobat Pro