A logo is often the first visual interaction that people have with a business, commodity or product, for this reason it is crucially important to communicate an appropriate message, which is not only visually appealing, but also leaves a lasting impression.

Considering this, headleydesign shapes distinctive logos, which can then inform an overall style and other graphics to ensure that an entity's presence, objectives, and send-home message are desirable and retained by the viewer.

Overview:
Meaning "food table" in Italian, tavola is a cosy, rustic, restaurant where patrons can eat like Italians — sharing local, seasonal cuisine and relishing in one of life's pleasures around a table with family and friends.

Involvement:
Consulted with the restaurant owners, to established an aesthetic which both suits their theme and promotes the restaurant to the local community, thought use on all printed collateral (signage, menus, business cards, advertising) including all online listings and promotions. A simple and inviting website was also developed, to deliver information on menu and wine list and to aid the promotion of the establishment.

Tools:
Adobe Photoshop, Illustrator, Fireworks

Overview:
enoteca, an Italian wine and panini bar, in the heart of Charlottesville, is a round-trip ticket to Italy at a fraction of the price. With 40 wines by the glass and 80 by the bottle, enoteca's wine list highlights the best of Italy's 2000+ grape varietals from its 20 wine-growing regions. With barely manipulated regional food, enoteca is a chic yet casual eating, drinking, and meeting place modeled after the enoteche of Italy that are at the center of Italian culture.

Involvement:
Consulted with the restaurant owners at the development stage, to establish an aesthetic, which combines and balances a rustic and modern aesthetic. Used on all communication collateral (inc. signage, postcards, menus, business cards, advertising).

Tools:
Adobe Photoshop, Illustrator, InDesign

Overview:
South are a British rock band. The band consists of Joel Cadbury, Brett Shaw, and Jamie McDonald. Each member is a multi-instrumentalist. South was formed in London in 1998 and was originally conceived as an electronic act. The band was mentored by ex-Stone Roses frontman Ian Brown. South later worked under the tutelage of UNKLE's James Lavelle, who signed the band to Mo'Wax Records. The band has since then been signed and internationally distributed, by several labels.

Involvement:
Consulted with the band members to conceive a definitive logo for the release of the 4-track sessions, versions singles and first album release [sleeve design and formatting was done by Ben Dury, Art Director of Mo'Wax].

Consequently collaborated on the rebranding of the band, for their 3rd album release by Young American Recordings & Bluhammock.

Additional involvement includes, video mixing for live performances, various merchandise designs and pre-press for 3rd album and single releases.

Tools:
Adobe Photoshop, Illustrator, InDesign