Over ten years of professional experience working across multiple creative disciplines, including web-design, brand identity development, pre-press print-media, touch-screen GUI design, marketing collateral, animation, digital-video editing and live audio-visual presentations.

The following case studies are a sampling of past work to exemplify my involvement in all aspects of a design process, from brainstorming and conception, through to production, completion and delivery.

Overview:
SNL Financial collects, standardizes and disseminates all relevant corporate, financial, market and M&A data — plus news and analysis — for the industries we cover: banking, financial services, insurance, real estate, energy and media/communications.

Responsibilities:

• Contributed design solutions for SNL 2.0 product enhancment.
• Updated & maintained the web presence of SNL Financial.
• Created HTML marketing & other supporting sites on-demand for various departments & affiliates within SNL, including 2.0 enhancments.
• Updated & maintained the site for SNL IR Solutions as well as the look & feel of the IR Console.

• Updated & maintained the web presence of SNL Center for Financial Education, including SQL Advertising & registration forms.
• Troubleshot problems or bugs encountered on the website &/or servers & databases.
• Visualized a website designs & turned the concept into reality.
• Remains current in new programming, HTML, coding standards & specifications & web developments.
• Wrote scripts & programs to enhance the content with search engine optimization, animation, forms, &/or graphics.
• Ensured accuracy of SNL site's HTML coding. Ensured link integrity within the website. Monitors access logs.
• Works closely with department representatives to develop and realize enhancments to various websites.
• Researched & recommended web development options.

Overview:
URB is a monthly American magazine devoted to electronic music, hip-hop, urban lifestyle and culture, based in Los Angeles, California. DJ James Lavelle writes an article called 'Living In My Headphones' for the magazine, which gives an insight to his current affairs as a musician and the cultural entities that influence him.

Aims:
To deliver an article layout which is non-uniformed and stands out as an individual entity in the magazine, but remains readable and visually appealing to the reader.

Solutions:
A deliberate break away from standardized a grid structure gives the article design an edgy rock-'n'-roll aesthetic which is intended to incline the user to explore the layers of the spread.

Advantage:
The break away from the standardized URB grid system delivers a signature individualism which helps to enhance DJ James Lavelle's / UNKLE brand equity as a trend setting non-conformist.

Overview:
'enoteca', an Italian wine and panini bar, is a round-trip ticket to Italy at a fraction of the price. With 40 wines by the glass and 80 by the bottle, enoteca's wine list highlights the best of Italy's 2000+ grape varietals from its 20 wine- growing regions. With barely manipulated regional food, enoteca is a chic yet casual eating, drinking, and meeting place modeled after the enoteche of Italy that are at the center of Italian culture.

Aims:
To balance modern and rustic aesthetics and to develop a approachable and appealing brand identity.

Solutions:
The logo uses a customized serif font, which is designed to offer a bridge between classic and modern letterforms and aid the reader's pronunciation of the word.

Advantage:
enoteca is successfully defined as a chic individual restaurant entity. The logo conveys simplicity and approachability and subtly aids in pronunciation of the Italian word.

Overview:
C-Ville Weekly is the premiere free weekly news and arts paper of Charlottesville, and is the largest locally owned paper in the city. Every Tuesday 24,000 copies are distributed at over 280 locations in and around Charlottesville and Albemarle County.

Responsibilities:

• Designed advertisments for a large variety of clients.
• Maintained weekly content on c-ville.com.
• Assistied with editorial design, when required.

Overview:
Website re-designs for New York record label to increase functionality and develop and strengthen brand identity. Commissioned by record label executives Josh Swede and Rocco Giordano.

Aims:
To develop a dynamic company identity for the September 2006 re-launch of Young American Recordings website. YAM wanted to include streaming video content into the home page that could be can be rotated when the site is updated. The out come is intended to develop return traffic to the site that will use the portal as the point of contact for all artists.

Solutions:
The website was designed to incorporate the existing YAM logo into captivating headers and footers on the site, which were designed to convey audio through visual language.

Advantage:
This projects graphic style reinforces the Young American Recordings growing business brand and encompasses the diversified new media platforms necessary to drive the popularity of existing and emerging artists’ musical releases, videos and live performances.

Overview:
The 2006 release of South’s third album 'Adventures in the Underground Journey to the Stars' required a new logo to re-brand the artists. New York record label 'Young American Recordings' commissioned development of brand identity, which was also used by Cooking Vinyl, in the UK and Pony Canyon Records, in Japan.

Aims:
To create a strong and easily recognizable logo to head and support the bands identity through artwork, promotional posters, website advertising banners and online marketing drives.

Solutions:
Working in conjunction band members of South, recording label executives at YAM and UK management; geometric structure was used to ensure the logo was strong; easily recognizable and could be applicable across all desired media.

Advantage:
This projects simple illustrative typographic style for the logo presented the clients with a design solution that could be used across international language barriers which addresses the needs of international music industry business model.

Overview:
The overarching goal of the project was to build multimedia systems in all of the SM&W offices to showcase the best designs and control system technologies available.

Responsibilities:
Working in conjunction with executives from the New York and Chicago offices, aesthetically simple interfaces were developed; with simplistic interface parameters designed to enable users with limited computer knowledge to control extensive environmental, telephonic and video conferencing options within rooms across global boundaries without the need for IT support on hand.

Solutions:
SM&W brand identity was incorporated into user-friendly the touch screen interface to continue and reinforce company signature as one of the market leaders in technological infrastructure development. Careful consideration was given to user solid and simple aesthetic structure throughout. This means that the interface is easy to use with out the need for extensive IT support; but also when implemented into multinational conference room locations language text can be easily converted to users preference.

Advantage:
This projects leverage of technology options presents clients visiting the offices with real usage experience when considering appropriation into their needs. Utilizing a marketing opportunity for SM&W to vertical markets.