Jake Headley has more than 5 years professional experience working across multiple creative disciplines. Including pre-press print-media, interactive GUI design, marketing collateral, animation, digital-video editing and live audio-visual presentation.
The following three case studies give an insight to some of the many diverse creative involvments undertaken using clear process throughout design development and project management stages.
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Project Case Study:
Young American Recordings NYC
Website re-design
Overview:
Website re-designs for New York record label to increase functionality and develop and strengthen corporate identity. Commissioned by record label executives Josh Swede and Rocco Giordano.
Aims:
To develop a dynamic company identity for the September 2006 re-launch of Young American Recordings website. YAM wanted to include streaming video content into the home page that could be can be rotated when the site is updated. The out come is intended to develop return traffic to the site that will use the portal as the point of contact for all artists.
Solutions:
The website was designed to incorporate the existing YAM logo into captivating headers and footers on the site, which were designed to convey audio through visual language.
Advantage:
This projects graphic style reinforces the Young American Recordings growing business brand and encompasses the diversified new media platforms necessary to drive the popularity of existing and emerging artists’ musical releases, videos and live performances.
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